About Robert Chan

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Online Videos and Mobile Website

Why Videos Assist You To Connect With Mobile Users

Facts about Online Videos on Mobile Websites

The scary known fact is that 50 % of mobile traffic is now dedicated to online video content. This means that at any given time, half of the people using their mobile devices are actually watching videos online. This astonishing number will only increase in the future and not the other way!

What this means to you is that online videos is the best way to get your message across to the mobile users as opposed to great textual content on that very few mobile users are going to read.

Because most mobile device users are on the move, watching videos, using social media, or using mobile apps are easier for them. This means that textual content on your website simply got ignored. Can you really blame them? It is simply painful to read on a mobile device and that is even when a website has a responsive design

On the other hand videos are incredibly simple to load up on a mobile device without having to play around with the device. When mobile users search for information fix, they prefer want to watch videos for the results.

What it means to you?

 As for you as business man, you would find that it is lot easier to convey your message through video than it is through text. Providing take away points and messages to your target audience becomes absolutely clear as it is a presentation rather than an article. Bounce rate of your site will be reduced as well because videos are normally watched from beginning to end. This is because statistics have shown that mobile users are much more likely to watch a video all the way through on a mobile device than on their desktop computer.

If you do not have a video about your company, please visit our partner’s site.

Mobile APP versus Mobile Website

Can I not use a mobile app to supplement my website and make my website mobile device friendly?

Computer Age: Then and Now

Let us begin discussing this topic by looking at the history of computing. When computer was first invented its soul was in computation, followed closely by the data processing and information storage eras, supported mainly by hardware. Then the software side exploded, allowing easy access of information using the internet. If one has a desktop or laptop computer, all these information are accessible at the finger tips. The internet is now a living knowledge encyclopedia. It is also the Yellow Pages of the world.

World Globalization: The Beginning of Cellular Communication

On the other hand as the world evolves, globalization forces people to be on the road traveling, into “the move” so to speak. Something needed to happen to keep communication going while people are not in their office. Cellular phones became important to facility people on the move to better communicate with each other, as opposed to sitting in front of a land line all day long.

What followed then is that although communication is no longer a problem with the birth of mobile phones, the availabilities of information is lacking behind because desktops an/or the laptops are left at home/office simply because they are too heavy and cumbersome to be carried around by people on the move. The merging of computer and mobile phones became imminent.

The birth of Smart Phones and something call “Responsive”

The above problem gave birth to smartphones and tablets (iPad for example), better known as mobile devices collectively. But this advanced in hardware once again put shame to the software industry. Now what used to show up on screen of laptop no longer fit the small screens of the mobile devices, making information accessed through the internet difficult to read. To overcome this problem software are quickly developed to include the capability to resize itself according to the size of the device a person is using when accessing the internet, be it a computer or a mobile device. When a software could answer to this requirement, it is referred as being”responsive” to mobile devices.

Mobile Websites

One would thought that the saga ends here once the software industry answered to the problem of responsiveness but it did not. Just like the first rule of economics 101 says, “human needs are never satisfied”, people on the move now demand more than just accessing information through the mobile devices. They want the abilities to quickly place a phone call when the information is obtained, read, and watch videos on the phone, to have the ability to get to the place, to share their feelings through social media like Facebook, Twitter, etc., , etc., These requests are not unreasonable because people on the move are always faced with the “slack time”, defining as the idle time between two activities. For examples, the time waiting to board a plane, the time spent in mass transits, etc. Whether it is the joy of socializing or searching out for information, slack time could be better utilized to optimize the day if the tools are available. Mobile websites would fit this category well because they go beyond just friendly and responsive. They are independent mini websites created to answer to these requirements.

The misconception of Mobile Apps

The wings beneath the wind to support the recent growth of hardware and software industries is a quiet friend known as “WIFI”. Without it, using mobile device to access the internet for information would be costly. Without it, the software industry needs not come up with responsive software, let alone Mobile Website, as majority of people would still use the desktops and laptops to access internet, to play their games, to socialize, to learn, to buy, etc.

But this little quiet friend is not always around. To fill this void (although not mutually exclusive but certainly one of the major reasons) so that mobile people could kill the slack time when the WIFI friend is not around, the software industry sees the opportunity in Mobile Apps, which are small programs one could download to the mobile devices when WIFI is available and use them later. Depending on whether the Mobile Apps are programed using “native” computer/phone languages and their functionalities, WIFI may or may not be needed when the apps are being used. In order to minimize the size of the apps and to answer to the needs of more functionalities, the trend now is to build the apps on both native languages and accessing the server/website when more “power” is needed for computing, processing, functionalities, etc., in which case WIFI is required.  Personally, I have seen apps that are just a “browser” in disguise. The browser is native but the content comes directly from the website! 

Wait a minute. Are we saying with what Mobile Apps could do, mobile people no longer need Mobile Websites? The answer is obviously “no”.  Mobile Apps have their shortfalls:

  • They are programs and their functionality need to be programed. The costs depend on the complexities of the program and one could pay through their nose having the program written. Mobile Apps are created based on the Operating System of the mobile device. If one Mobile app were to cover all the mobile device markets, the programs need to be rewritten or published quite a number of times. In comparison, mobile websites only need to setup once and hence they are cheaper
  • Because they are programs, they need to downloaded which eats up the storage of the mobile device as opposed to mobile websites whereby users just need to “bookmark” the website
  • Mobile Apps have to be downloaded using specific app stores. For examples, Apps Store for Apple devices and Google play for Android based products. Although it is no longer that stringent to have your mobile app approved nowadays, the killer is in the convenience of making your app known. The Apps for Apple Store could not be downloaded, copied, transferred, or forwarded to another device, even if there are of the same made. In the case of a mobile website, one only needs to pass on the “url” or internet address for someone to visit your mobile site

Summary

You are better off building a mobile website for easy access via a mobile phone or device for the following reasons:

  • Creating a mobile website is much cheaper compared to building an app
  • Mobile websites do not need approval from anyone
  • Mobile websites appear in internet searches, and can be used immediately without downloading by your customers
  • Mobile websites are outstanding in making yourselves known to new customers as they push customers to take some sort of actions, like checking out where you are or calling you for more information
  • Last but certainly not least, mobile websites are URL (web address) based. It is certainly easier to pass someone your URL on business cards, and using QR code, email, and social media, etc.

 

What is a Mobile Friendly Website?

A mobile friendly site is considered friendly if it has the following characteristics:

Please note that this is our views as to what a “mobile friendly” website should be and not necessary are those deemed as “mobile friendly” by Google, although we believe that our views, if implemented, would make any websites easier to use on a mobile phone.

Minimized scrolling

User does not need to scroll a lot (left-right particularly) just to read the full page information. In short, it is responsive to the mobile device used to access the website. However, having a responsive website does not mean it is totally mobile friendly because of the following factors:

Ease to access important contact information

In additional to providing contact details (such as company address, email address, website address, etc.) and social media information (such as Facebook, Twitter, LinkedIn, etc.), it has a Tap-to-Call Button that allows users to call your company easily for more information directly from the phone

Make use of Videos

As reading is more difficult on a mobile phone, a mobile friendly website makes use of short video and images to feed the user crisp information about the company

Google Map and Directions

It contains a map on how to get to your company address

Our Services

Mobile Website Building

We are specialized in building a mobile website for you the easy and correct way. To ease readership of your mobile website we use of short videos and images provided by you, failing which we would provide a standard video. We will ensure all your contact information is within one roof so that users could reach your company information at ease using a mobile device. It even contains a Tap-to-Call Button for user to call you immediately for more information if necessary!

What are included in our service fees?

Your  Mobile Website will look similar to the demo website under our “Website Simulator” Page with the following pages and services: 

  1. “About Us” and/or “Our Services” Page
  2. “Contact Us” Page including a Tap-to-Call button and all your other forms of contacts such as
    • Fax number
    • Email address
    • Main website URL
    • Company Address
    •  A “Email Us” Page
  3. A “Video” Page where we could enclose 3 videos. We will provide a “Complementary”  video if you do not have one. The Complementary Video is included in “Sponsors Video” Page of the demo site as an example
  4. A “Gallery” Page to display your products
  5. A “vCard” Page for your clients/customers to download your Contact information directly to their phones. Please ensure you scroll down on the Menu of the demo site to see the example
  6. A “Site QR” Page for your clients/customers to share your mobile site. Please ensure you scroll down on the Menu of the demo site to see the example
  7. An “Map” Page showing your clients/customers how to get to your office. Please ensure you scroll down on the Menu of the demo site to see the example
  8. A “Link” Page to your Main Website, if one is available
  9. A simple “drag-and-drop” page with a “3-step” approach for you to make announcement, deliver a coupon, RSVP, provide a deal, place an order, etc. We will show you how easy it is that you will laugh!
  10. A voice messaging system for your clients/customers to leave you a message directly on your website without having to worry about costs of the phone call. This feature is available to Android users only although a page is available for iOS users to leave a written message
  11. A Chinese Social Media Share Button page just in case your clients/customers are Chinese and they want to share the information about your mobile website with their friends. We also include a Whatsapp share button which would open up the app in the mobile phone for Android users
  12. A game page to keep your mobile website viral and your clients/customers from boredom and frequent your mobile website more often
  13. A “Re-direct Script” to redirect al mobile phone users visiting your Main Site to the Mobile Site
  14. Worry free hosting of your Mobile Site. All we ask is that you reply to our “information update” email we send out periodically. It is beneficial for you to keep your information updated. Furthermore, it is a free service!
  15. A backend “Control Center” mobile website where you could organize and execute what your clients/customers see in your mobile website at will. You are in control! The “Control Center” mobile website could also be used on desktop where it is more convenient for you to work on
  16. Integration with third party FREE software and services, done-for-you and ready to use:
  • Integration with appear.in, an easy to use live video conference and text chatting platform where you could hold private meetings, interviews, etc. up to 8 people without having to sign-up and/or subscribe
  • Integration with blab.im, a live video broadcast/streaming platform where you could hold webinars, product demonstrations, provide a sales pitch to the world literally! What is more amazing is that you may twitter the world while you are doing this so twitter users could come and watch your show! Where we add value is that after your activities are done and recorded, your clients/customers could come directly to your mobile website for replay
  • Integration with zoho.com calendar, so that your event calendar could be published and viewed by your clients/customers on your mobile website. The public calendar is also an excellent way to show your availability if well maintained
  • Integration with Dropbox (including setup of new independent account) using dropitto.me interface for easy uploading of files from your clients and customers, although this feature is best utilized on desktop
  • Setup of Share Folder for Dropbox so that you could make your files (e.g. images,pdf, video, MS-Office) easily view and downloaded directly from the mobile website

The 123 process

To make the process simple, we only ask that you complete a form to tell us about your company and your mobile website will be ready in 72 hours. You do not need to worry about hosting, web design, etc. It is as simple as that!